History

As an excellent jewelry material, platinum is regarded by many as a "new" metal. In actuality, platinum, one of the rarest (on an annual basis, only about 133 tons of platinum are mined, compared to about 1,782 tons of gold) and purest precious metals in the world and was discovered long before the concept of "modern" came into vogue.

Dating back to 700 BC, when the ancient Egyptians mastered the techniques of processing platinum to 100 BC, when the Indians in Pre-Columbian South America combined it with gold, platinum has played an important role in the culture of human existence.

Platinum’s true worth was not realized until the mid-eighteenth century, when Europeans began to hold it in high esteem. Legendary jewelers like Cartier, Faberge and Tiffany owe much of their fame and importance to their timeless designs made in platinum.

Early Jewelry

One of the earliest decorative works of platinum dates back to Marc Etienne Janety, a Parisian artist/metalworker who was known for his mastery of the arsenic process, a method that made platinum malleable. Today, the only known work of Janety in platinum--a glass lined platinum sugar bowl dated 1786--can be seen at the Metropolitan Museum of Art in New York City. It is an extraordinary example of the quality of design that can be executed in platinum; its still fine detail is testimony to the metal's incomparable durability.

The Duchess of Windsor, an expert and collector of jewelry, declared that platinum was the one and only jewelry choice for evening wear. The world's most legendary diamonds - the Hope, Jonker I and the Koh-i-noor are all secured in platinum settings. Today, given the variety of designs and combinations, platinum can be worn for every occasion.

Platinum reached its peak of popularity in the early 1900’s, when it was the preferred metal for all fine jewelry in America. When World War II began, the U.S. government declared Platinum a strategic metal and its use in non-military applications, including jewelry was prohibited. In order to meet consumer demand for those who preferred platinum’s white luster, white gold was substituted in platinum’s absence.

Why Platinum

Platinum has unique chemical and physical properties that make it essential in a wide range of industrial and environmental applications. And yet, it is also considered one of the finest of all jewelry metal.

Over 20% of all consumer goods either contain platinum or are produced using platinum.

As a consequence, the continued expansion of advanced and developing economies has caused demand for the metal to grow at a faster pace than it is being mined.

Platinum is a Truly "Precious Metal" Platinum is the most rare of the precious metals. Roughly 90% of all platinum supplies come from South Africa and Russia. Virtually all of the platinum mined in South Africa is pre-sold to industrial users. Approximately 8 tons of raw ore must be mined to produce just one pure ounce of platinum. Today, the finest and most elegant jewelry contains platinum. Investment platinum is available in the form of American Eagle Platinum Coins.

Call Superior Gold Group Now

Call a Superior Gold Group Account Representative today to discuss whether a Platinum bullion investment is right for you and how you could add Platinum to your investment portfolio.

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Contact Superior Gold Group today: 1.888.969.6465